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15 Best Marketing Planning Software

Are you looking for a Marketing Planning Software for your business? You have come to the right page. This guide will help you discover the best Marketing Planning Software and along with a deep dive into their features, pricing, rating, etc.

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What is Marketing Planning Software?

Marketing planning software assists in the development and execution of marketing strategies and plans. It offers tools to identify target audiences, analyze market trends, plan campaigns, and measure results. These platforms integrate data from various sources, including social media, email marketing, and advertising, to create a comprehensive view of the customer journey. With marketing planning software, marketers can improve their planning accuracy, speed up campaign execution, and optimize their marketing ROI.

How Marketing Planning Software work or function?

Marketing planning software is a valuable tool for businesses to create and execute successful marketing strategies. It allows users to analyze their target audience, set goals, and develop campaigns based on data-driven insights. By streamlining the planning process, the software enables businesses to stay on top of their marketing efforts, optimize performance, and achieve measurable results. With advanced features such as collaboration, budget tracking, and performance monitoring, marketing planning software is an essential investment for any modern business looking to make their mark in the digital age.

Benefits of Marketing Planning Software?

Benefits of marketing planning software:

  • Streamlines the marketing planning process, resulting in increased efficiency and productivity.
  • Allows for collaboration across departments and teams, facilitating better communication and coordination.
  • Provides real-time visibility into marketing performance, enabling timely adjustments and optimizations.
  • Enables data-driven decision making, leading to more effective marketing strategies and campaigns.
  • Improves overall ROI by aligning marketing efforts with business goals and objectives.

How we curated this list

We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.

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4.5

Rate here:

Product Description

We've generated over $3 billion in revenue for our clients. Read over 1020 client reviews and learn why WebFX is the #1 digital marketing agency.

Pros and Cons

  • WebFX has a track record of generating leads and revenue for their clients, with over $3 billion in revenue driven so far.
  • The company has a team of over 500 digital marketing experts with expertise across all areas of digital marketing.
  • WebFX offers a wide range of digital marketing services, including SEO, PPC, lead generation, and marketing automation, as well as in-house technology to support these services and provide data insights.
  • The pricing for WebFX's services is not disclosed on their website, so potential clients would need to contact the company for a proposal to get an idea of the costs.
  • While WebFX highlights their success stories and positive client reviews, there is no guarantee that every client will see the same level of success.
  • WebFX appears to focus primarily on B2B companies and may not be the best fit for smaller or consumer-facing businesses that have different marketing needs.
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#2

HUB Institute

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4.4

Rate here:

Product Description

Le HUB Institute accompagne les grandes entreprises dans l'accélération de leur transformation digitale et durable.

Pros and Cons

  • Offers a wide range of digital transformation services.
  • Has a strong network of experts in relevant fields.
  • Provides customized training and coaching for businesses.
  • Prices for services may be expensive for small businesses.
  • Availability of services may vary depending on location.
  • Lack of transparency regarding specific services offered and their outcomes.
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#3

Scorpion

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4.4

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Product Description

We have the marketing services and team to help you run your best business.

Pros and Cons

  • Scorpion offers a comprehensive range of internet marketing services to help businesses get more leads, customers and revenue.
  • They work with a variety of industries, including law firms, healthcare, home services and franchises.
  • Scorpion offers a range of features to help businesses manage their leads and customer interactions, including online scheduling, chat, and lead management.
  • There is no pricing information provided on their website, so prospective clients may have to contact Scorpion directly for a quote.
  • It is unclear whether Scorpion offers customized marketing strategies tailored to the specific needs of individual businesses, or if they rely on a one-size-fits-all marketing approach.
  • While Scorpion claims to offer AI insights to help businesses track their progress, it is not clear what kind of data analysis they provide and how actionable this information is.
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#4

SmartSites

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4.3

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Product Description

Grow your brand by partnering with SmartSites 💡. Get more traffic. Acquire more customers. Sell more stuff. SmartSites works for businesses of all sizes. SmartSites is a 2017, 2018 & 2019 Fastest Growing Inc. 5000 Company. We provide:✅ Web Design.✅ Website Development.✅ Ecommerce.✅ PPC Advertising.✅ Organic SEO.

Pros and Cons

  • Wide range of services offered - from website design to SEO, PPC, and social media management.
  • Results-driven approach to marketing.
  • Focus on innovation and learning new technologies.
  • No clear pricing information available on the website.
  • Limited information provided about the company's experience and past success stories.
  • No indication of whether the company works with businesses of all sizes or has a specific market/industry focus.
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#5

CS2 Marketing

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4.2

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Product Description

CS2 builds Revenue Growth Architecture for growth-stage B2B tech companies that powers efficient and predictable revenue growth.

Pros and Cons

  • Provides a customizable GROW Framework to focus efforts on the most impactful areas to maximize results.
  • Works daily in 50+ marketing and sales technologies and knows how to architect and connect all your marketing/sales tech to create modern, powerful architecture.
  • The team has extensive knowledge in Marketing Operations, MarTech, and understanding of the process that is exceptional.
  • Seems to cater specifically to growth-stage B2B tech companies, limiting their target audience.
  • The pricing for their services is not readily available on their website.
  • There is little information available on their website about their team, making it difficult for potential clients to get a sense of who they will be working with.
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#6

Webstacks

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4.2

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Product Description

We're a web design and development agency that transforms websites into products and website operations into scalable revenue generation machines. How? By doing things differently.

Pros and Cons

  • Streamlined process for fast and efficient results
  • Dedicated client success manager and access to your team
  • Enterprise B2B expertise
  • No information on pricing available on the website
  • Limited information on specific projects or case studies
  • No information on customer support or maintenance plans offered.
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#7

Huble Digital

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4.1

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Product Description

Huble Digital is a digital business consultancy helping companies acquire, retain and grow customers using the HubSpot CRM platform.

Pros and Cons

  • HubSpot offers a range of powerful CRM tools to ensure your business is customer-centric.
  • The Marketing, Sales, and Creative consulting services offered by HubSpot can help to attract customers and generate revenue.
  • HubSpot is ISO/IEC 27001:2013 accredited across all of its business locations, ensuring compliance and security.
  • The cost of using HubSpot's services may be high.
  • Some of the services offered by HubSpot, such as Marketing and Sales Consulting, may require additional investment in order to get the most out of them.
  • HubSpot's services may not be suitable for all businesses, depending on their needs and budget.
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4.0

Rate here:

Product Description

Build relationships with people you know. Leverage big data to make people-based marketing a reality for your brand.

Pros and Cons

  • Merkle offers a wide range of solutions and services for customer experience, customer data strategy and activation, and performance media, among others.
  • The company has a strong reputation as a leader in customer data strategy and activation services and has been recognized for exceptional performance by Adobe and Forrester Wave™.
  • Merkle is committed to inclusive practices within its organization and with clients, as evidenced by its Microsoft Inclusive Culture and Marketing award.
  • The passage does not provide clear details on the cost of Merkle's products and services, which may be a drawback for some potential customers who are looking for more transparency around pricing.
  • While Merkle has a global presence and offers solutions for customers in various regions, the passage does not provide specifics on how the company tailors its products and services to meet the unique needs of customers in different locations.
  • There is no information in the passage on the implementation process for Merkle's products and services, which may make it difficult for potential customers to understand how long it would take to set up and start using the company's solutions.
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#9

Foreignerds Inc.

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3.9

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Product Description

Looking for a web designing & development, app development, or digital marketing agency in the USA? Contact Foreignerds to achieve your goals

Pros and Cons

  • Foreignerds offers a wide range of services, including custom software development, mobile app development, digital marketing, and UI/UX design.
  • Their team is experienced and has received awards for their achievements in the marketing industry.
  • Foreignerds specializes in helping businesses reach foreign markets, which can be helpful for companies looking to expand globally.
  • The website is not very user-friendly and can be difficult to navigate.
  • There is no pricing information available, which can make it hard for potential clients to know if they can afford Foreignerds' services.
  • The testimonials on the website are not very detailed and may not provide enough information for potential clients to make an informed decision.
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3.9

Rate here:

Product Description

Skaled accelerates the growth of emerging and enterprise companies by bringing in Revenue Strategy, Operations, and Enablement experts.

Pros and Cons

  • Skaled offers customized sales consulting services that are tailored to the needs of each individual client.
  • The team at Skaled includes experienced sales professionals with a wide range of industry knowledge.
  • Skaled helps businesses optimize their sales processes and improve their bottom line.
  • The pricing of Skaled's services may be out of reach for some small businesses.
  • Some clients may feel that Skaled's sales strategies are too aggressive or pushy.
  • Skaled's services may not be appropriate for businesses that are just starting out and still trying to establish their brand.
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#11

Galactic Federation

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3.8

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Product Description

An award-winning digital agency filled with SEO, Paid Media, and Growth Marketing scientists. At Galactic Fed, data is our love language and our world revolves around achieving big-time growth for our clients.

Pros and Cons

  • Galactic Fed provides a full range of services that cater to different needs and requirements of various brands.
  • The company has a scientific approach that is data-driven and inspires action, ensuring that every choice made for a brand is aimed at skyrocketing growth.
  • They offer a free personalized marketing plan, which could help brands identify their growth potential and customize their strategies accordingly.
  • No information on pricing, which could make it difficult for brands to compare the services and pricing of Galactic Fed with other marketing agencies.
  • The website is lacking some detail about the specific services offered under each category, making it difficult for brands to get a clear understanding of the services they will receive.
  • There are no client testimonials on the website, which could be a disadvantage for potential clients who rely on customer reviews and experiences for decision-making.
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#12

Couch & Associates

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3.7

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Product Description

Couch & Associates is a Sales Cloud Marketing Consultant Company providing Salesforce, Marketo, Eloqua & Pardot support for lead generation.

Pros and Cons

  • Rated 4.9/5 stars on G- This shows that the product has been well received by its users.
  • Provides tailored digital marketing strategy. The product offers customized solutions based on a business's specific needs.
  • Solves problems together. The company values collaboration and offers services that are tailored to the unique needs of each business.
  • No information regarding the cost of the product. This may be a disadvantage for businesses on a tight budget.
  • No detailed description of the product features. It's difficult to determine the specifics of the product without further information.
  • Limited transparency on the level of customer support offered. It's unclear what type of support is available to users.
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3.7

Rate here:

Product Description

Mayple perfectly matches businesses with top ✅ vetted marketing experts and consistently assures high levels of service and 🔝 top results.

Pros and Cons

  • Mayple platform offers a comprehensive range of marketing services that businesses can choose from, including social media management, SEO, influencer marketing, email marketing, and more.
  • Mayple vets its marketing experts based on proven results, not just sales pitches, ensuring that businesses work only with talented and highly experienced marketers.
  • Mayple provides businesses with a monitoring system that gives them access to real-time campaign data and analytics, helping them make informed decisions about their marketing strategies.
  • Mayple may be more expensive than freelance marketplaces or traditional marketing solutions because it offers highly vetted marketing experts and VIP support.
  • Mayple's AI-powered matchmaking may not be as effective as manual matchmaking because it only matches brands with experts based on data, without considering personal preferences or cultural fit.
  • Mayple's services may not be suitable for businesses that want total control of their marketing strategies and prefer in-house marketing teams over external experts.
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#14

BootstrapCreative

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3.6

Rate here:

Product Description

Premium HubSpot Themes & Industrial Website Templates to Help Businesses Grow Their Business. Located in Metro Detroit, Michigan.

Pros and Cons

  • HubSpot Website Builder provides users with the tools to quickly build and manage a professional lead generating website.
  • The product offers guidance on website design, usability, site architecture, accessibility, SEO, lead generation, and inbound marketing strategy.
  • HubSpot Themes & Industrial Website Templates make it easy for businesses to improve their websites and increase growth.
  • Users may need some understanding of website design to fully utilize the product.
  • There may be a learning curve to effectively use all the tools provided by HubSpot.
  • While the product offers guidance, users may still need to invest time into improving their website's search result listings, navigation, and overall user experience.
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#15

Salted Stone

progress

3.5

Rate here:

Product Description

Growth agency with offices in Los Angeles, Sydney and Dublin. Award Winners, HubSpot elite-tier Partners, and Digital Growth Accelerators.

Pros and Cons

  • The product offers both strategic programs and tactical support to identify and pursue growth opportunities for the business.
  • They have an interdisciplinary team of innovative domain experts with unique perspectives and common goals.
  • They focus on merging technology with creativity to drive business results and are committed to delivering impact.
  • It is unclear what specific digital solutions and consulting services they offer.
  • No information is given about the pricing of their services, making it hard to assess their affordability.
  • There are no customer reviews or case studies provided to demonstrate their success and effectiveness in helping businesses grow.

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Frequently asked
questions

The best marketing strategy software varies based on your specific needs and goals. Examples of popular options include HubSpot, Marketo, and Pardot. Evaluate features, pricing, scalability, and integration capabilities to find the software that aligns with your business requirements.

Marketing strategy software provides benefits such as better campaign planning, improved targeting, enhanced lead management, analytics, and automation. It helps businesses streamline marketing efforts, improve ROI, and stay competitive in the market.

The common use of marketing strategy software is to plan, execute, and analyze marketing activities. This software enables businesses to create and manage marketing campaigns, track performance, measure ROI, identify target audiences, and analyze market trends to make data-driven decisions. It also provides features for collaboration, automation, and reporting to streamline marketing operations.

Consider features such as campaign management, segmentation, automation, personalization, A/B testing, responsive templates, analytics, integration options, deliverability, and customer support. These features will ensure the effectiveness and optimization of your marketing campaigns.

Email marketing software is used by various industries such as e-commerce, retail, B2B services, travel and hospitality, media and entertainment, and nonprofit organizations, among others.

The cost of marketing strategy software varies depending on factors like features, provider, and business needs. It can range from free plans with basic features to monthly subscriptions starting at $50 to $500 or more, depending on the scale and level of service required.

Yes, there are free marketing strategy software tools available. Some popular options include HubSpot, Hootsuite, and Buffer. These free plans often have limitations on features, users, and social media platforms. However, they can be a good starting point for small businesses or those with basic marketing needs.

Basic computer skills and understanding of marketing concepts are generally enough to get started with marketing strategy software. However, advanced features or complex automations may require some technical knowledge or assistance from support resources.

How to use this page to find the right software

Identify your needs and requirements from the software. Consider factors like functionality, features, platform compatibility, budget, and any specific industry or personal preferences.

Based on your needs, prioritize the features or functionalities that are essential for your software.

Explore the website link of each software to gather more detailed information about it.

Still not sure?

Discuss you software needs in our community of experts. Join Marketing Tribe ->

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