Best Interactive Follow-Up Email Template

What are follow up emails?

Follow-up emails are used to reach out to the recipient if they didn't respond to your previous email. You can send an event follow-up email asking for feedback about the events they attended.

The purpose of follow-up emails is to get a response from the recipient by reinitiating the conversation.

Use cases of follow-up emails

Use these interactive follow-up emails for various purposes:

• Follow-up after a team meeting.

• Follow-up email for a job interview.

• Event, conference, webinar follow-up email.

• Sales follow-up emails.

• Follow-up after a demo call with a lead.

• The follow-up is to ask for an update on the job application.

• Follow-up after the recipient triggers an event such as an e-book download.

Why should you use these follow-up email templates?

• Each email element is customizable in our drag-and-drop editor.

• Using the AMP email framework, you can add interactive widgets - forms, surveys, opinion polls, image carousels, etc. in the email.

• Compel recipients to respond by adding compelling and relevant visuals - images, GIFs, or illustrations.

Integrate your Zoom account to allow the recipient to register for the webinar.

• Allow the recipient to check your availability via Calendly integration to book a meeting with you.

Each template adheres to email accessibility guidelines.

• Legible font size and type.

• Color contrast follows the standard 4.5:1 ratio.

• Enough white space and smaller paragraphs for better readability.

• Distinguishable and clear call to action button.

• ALT text for all the images.

Learn more: How to Make Emails Accessible for Every User

Ensures proper inbox rendering

• Responsive for every screen size

• AMP display for AMP supported email clients

• HTML display if email clients don't support AMP

• Email subject line and preheader text preview

Offers different integrations

You can integrate your account with Mailmodo and unlock different widgets to add to your event emails:

Zoom integration: Add a Zoom registration form

Calendly integration: Add calendar widget for demo call bookings

Integromat integration: For automating the emails

How to customize and send these templates?

You can customize these templates using our codeless, drag and drop email editor.

• Pick your template and click on the 'Use this template' button.

• Mailmodo's email template builder will open. Here, you can customize the template:

  • Change the email layout and content alignment.

  • Add or remove content blocks.

  • Add widgets like forms, surveys, polls, reviews and ratings, quizzes, etc.

• Once you make all the changes, preview both the AMP and fallback (HTML) version and check for mobile and desktop previews.

• Then, save the template.

You can now send the email template to the recipient.

To learn in detail, check out our help guide.